Working in a good team is an essential part of any successful production. And here are some works I’ve had the opportunity
to join.

As a member of the Brand Experience Design team at Lynk&Co, design together with the Visualization team I’ve had the role of guiding the art direction and visual expression for the official launch clips and images of Lynk&Co Time to Shine Concept as well as the launch animation produced externally with Haymaker. With involvement at the start creative stage, look and feel, color spectrum and follows all the way into post production, crop and final grading.

With a strong creative vision the images in this case is developed to have a unified look and feel, to be product specific and audience targeted both for Chinese and European market.

The released Time to Shine Concept is a design production by teams at Lynk&Co Design and their involvement is crucial for the final CGI imagery.